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PRPL

Purple Innovation, Inc. (NASDAQ)

Consumer Cyclical — Furnishings, Fixtures & Appliances

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

None 2 analysts
$6.82
+$0.32 (+4.92%)
Target: $0.83 (-87.9%)
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Price History

52-Week Range

Fundamentals

Market Cap$38.86M
P/E Ratio (TTM)-
Forward P/E-1.75
EPS (TTM)$-0.58
Dividend Yield-
Profit Margin-13.65%
Revenue Growth-8.10%
ROE-
Debt/Equity-
Recommendation None
Analyst Target$0.83
Analysts2
Indexes NASDAQ

Technical Indicators

RSI (14)38.6
Beta1.45
SMA 20-
SMA 40-
52-Week High$1.26
52-Week Low$0.34
50-Day Avg$0.45
200-Day Avg$0.68
Avg Volume15.6K
Volume34.6K

Performance Analysis

BEARISH

PRPL is flashing more cautionary signals — investors should monitor closely.

- Trading near its 52-week high ($1.26), which may indicate limited upside.
~ RSI at 38.6 is in neutral territory.
+ Price is above both the 50-day and 200-day moving averages — strong uptrend.
- Revenue declined 8.1% year-over-year.
- Operating at a loss with -13.6% margin.
~ Wall Street consensus is "none" from 2 analysts.
- Average analyst target of $0.82 implies 87.9% downside.

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Last updated: Jul 02, 2026 13:27 UTC

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