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CLX

Clorox Company (The) (S&P 500)

Consumer Defensive — Household & Personal Products

The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.

Hold 3.1 / 5 17 analysts
$100.32
+$2.91 (+2.99%)
Target: $102.35 (2.0%)
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Price History

52-Week Range

Fundamentals

Market Cap$12.13B
P/E Ratio (TTM)16.31
Forward P/E16.85
EPS (TTM)$6.15
Dividend Yield5.09%
Profit Margin11.18%
Revenue Growth0.10%
ROE546.10%
Debt/Equity4876.09
Recommendation Hold 3.1
Analyst Target$102.35
Analysts17
Indexes S&P 500

Technical Indicators

RSI (14)64.8
Beta0.53
SMA 20$96.20
SMA 40$95.40
52-Week High$128.90
52-Week Low$84.70
50-Day Avg$94.93
200-Day Avg$104.68
Avg Volume$2.88M
Volume$2.42M

Performance Analysis

BULLISH

CLX shows predominantly bullish signals based on its fundamentals and technicals.

~ Trading at 35% of its 52-week range.
+ RSI at 64.8 shows positive momentum.
~ Modest revenue growth of 0.1% year-over-year.
~ Wall Street consensus is "Hold" from 17 analysts.
+ Average analyst target of $102.35 implies 2.0% upside.

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Last updated: Jul 28, 2026 21:00 UTC

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