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BKNG

Booking Holdings Inc. (Nasdaq 100, S&P 500)

Consumer Cyclical — Travel Services

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Buy 1.6 / 5 36 analysts
$199.31
+$12.52 (+6.70%)
Target: $223.95 (12.4%)
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Price History

52-Week Range

Fundamentals

Market Cap$154.44B
P/E Ratio (TTM)26.29
Forward P/E16.24
EPS (TTM)$7.58
Dividend Yield0.86%
Profit Margin22.23%
Revenue Growth16.20%
ROE-
Debt/Equity-
Recommendation Buy 1.6
Analyst Target$223.95
Analysts36
Indexes Nasdaq 100 S&P 500

Technical Indicators

RSI (14)72.5
Beta1.08
SMA 20$180.47
SMA 40$175.30
52-Week High$231.80
52-Week Low$150.14
50-Day Avg$171.55
200-Day Avg$185.65
Avg Volume$7.57M
Volume$8.83M

Performance Analysis

BULLISH

BKNG shows predominantly bullish signals based on its fundamentals and technicals.

~ Trading at 60% of its 52-week range.
- RSI at 72.5 indicates overbought conditions — a pullback may be due.
+ Price is above both the 50-day and 200-day moving averages — strong uptrend.
~ Modest revenue growth of 16.2% year-over-year.
+ Healthy profit margin of 22.2%.
+ Wall Street consensus is "Buy" from 36 analysts.
+ Average analyst target of $223.95 implies 12.4% upside.

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Last updated: Jul 28, 2026 21:00 UTC

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