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AMZN

Amazon.com, Inc. (Dow Jones 30, Nasdaq 100, S&P 500)

Consumer Cyclical — Internet Retail

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.

Strong Buy 1.3 / 5 61 analysts
$230.86
$-0.53 (-0.23%)
Target: $313.07 (35.6%)
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Price History

52-Week Range

Fundamentals

Market Cap$2.48T
P/E Ratio (TTM)27.65
Forward P/E23.27
EPS (TTM)$8.35
Dividend Yield-
Profit Margin12.22%
Revenue Growth16.60%
ROE24.29%
Debt/Equity53.30
Recommendation Strong Buy 1.3
Analyst Target$313.07
Analysts61
Indexes Dow Jones 30 Nasdaq 100 S&P 500

Technical Indicators

RSI (14)35.6
Beta1.46
SMA 20$243.31
SMA 40$242.90
52-Week High$278.56
52-Week Low$196.00
50-Day Avg$248.45
200-Day Avg$234.64
Avg Volume$48.69M
Volume$42.37M

Performance Analysis

NEUTRAL

AMZN presents a mixed picture with both positive and negative indicators.

~ Trading at 42% of its 52-week range.
~ RSI at 35.6 is in neutral territory.
- Price is below both the 50-day and 200-day moving averages — in a downtrend.
~ Modest revenue growth of 16.6% year-over-year.
+ Wall Street consensus is "Strong Buy" from 61 analysts.
+ Average analyst target of $313.07 implies 35.6% upside.

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Last updated: Jul 28, 2026 21:00 UTC

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